Last summer’s European Championship hosted by Ukraine and Poland is estimated to have generated over $1.5B in sponsorship and broadcasting revenue for the UEFA, the governing body for soccer in Europe.
The tournament’s success is a relatively recent phenomenon. The first edition did not take place until 1960. Only when the field was reduced to four was the venue for the semi-finals and final decided. The tournament grew incrementally and it took until England hosted in 1996 for the Euro field to reach 16 countries.
Many regard the European Championship as superior to the World Cup Finals claiming that the limit of sixteen finalists makes it more competitive – especially at the group stage – than the 32-team global championship.
So, when the decision was made a few years ago to expand the number of finalists to…to read more please click on link.
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