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Bobby McMahon

Bobby McMahon

You can see me on Soccer Central most Mondays and Thursdays on Rogers Sportsnet in Canada. I write a regular column for Forbes.com and Soccerly.com and frequently guest on various podcasts and radio shows.


English Soccer Teams Enjoy World’s Richest TV Bounty By A Mile And How The Leagues Split The TV Pie

Written by on May 10, 2014 | 6 Comments »
Posted in Bundesliga, English Premier League, La Liga, Ligue 1, Serie A

The Premier League in England continues to be the gold standard when it comes to TV deals. It should be no surprise that five of the world’s ten most valuable soccer teams hail from England’s Premier League. To describe the league as a marketing success is an understatement. Launched in 1992/93 the Premier League ushered… to read more click on the link.

Although the Bundesliga operates a centralized selling and distribution model it is quite different from others in approach. In fact, when each of the major centralized selling models (Premier League, Ligue 1, Serie A and Bundesliga) are considered more closely you realize that all vary and all have diverse approaches that deliver different outcomes. To read more please click on the link.

6 responses to “English Soccer Teams Enjoy World’s Richest TV Bounty By A Mile And How The Leagues Split The TV Pie”

  1. Astronomer says:

    Great informative article on TV rights.

    I do object to this idea (popular with a lot of people) that the EPL has become what it is, because of “marketing.” I am an American and the EPL is my favorite sports league (yes, I said “sports” and not just soccer !) and it is that way NOT because of any marketing by the EPL.

    I just like the “blood and thunder” aspect of the English game — it is fast-paced and there is end-to-end, pulse-quickening action even in matches featuring mediocre teams (not always, but very frequently).

    Yes, Serie A and La Liga might feature more technical play and players, but the action overall is much slower. And except for matches between the top teams, I do not find Serie A and La Liga (or, for that matter, the Bundesliga) that fun to watch.

    So, anyway, I want to reiterate my point that I love the EPL NOT because of any marketing gimmicks, but because I like the basic nature of the product. Period.

    And I think that is also the principal reason why millions of people all over the world (including those in Asia and Africa) prefer the EPL to other competing leagues.

  2. I think the Premier League does deserve credit for the way they present the games for TV and recognizing that production values were important.

  3. Ed Gomes says:

    I agree Bobby. I for one feel that NBC has done a tremendous job this campaign. There pre match and post match featured have been good as had their review shows. If anything it makes Fox look even worse. It’s disappointing seeing CL and Europa matches with folks that haven’t bother to do little studying that was needed for the tourney’s.
    The World Cup is what it is, but I have a feeling we’ll be missing out with Fox at the helm.

    Please keep in mind that I never expected this from NBC. It was FOX that was supposed to be ESPN’s true competition. I guess just not in futebol.

  4. Ed Gomes says:

    My bad, ESPN will be handling the World Cup.
    By the way, I’ve actually enjoyed the banter on ESPNFC. Same as Fox, but comes across more knowledgeable. They also provide great guests from across Europe.

  5. Smiley says:

    You hit the nail on the head Bobby, “production values were important”.

    Ed – ESPNFC is the most informative and most intelligent soccer based program to come out of North America. Most knowledgeable and intelligent guests other than the Ugly American blowhard that is Alexi Lalas. And the regulars have great chemistry and are funny as hell… Filthylicious!

  6. Ed Gomes says:

    These never get old. They can’t lose this one, can…..


    As a Benfica fan, the Reyes one hurt. Especially since he also spent time at Benfica.

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