Last Monday the summer transfer window closed for the big European leagues. Not surprisingly the Premier League in England set the pace with the twenty clubs gross spending reaching over $1.3B. That number blew away the previous high of just over…to read more please click on the link.
The Premier League in England continues to be the gold standard when it comes to TV deals. It should be no surprise that five of the world’s ten most valuable soccer teams hail from England’s Premier League. To describe the league as a marketing success is an understatement. Launched in 1992/93 the Premier League ushered… to read more click on the link.
Although the Bundesliga operates a centralized selling and distribution model it is quite different from others in approach. In fact, when each of the major centralized selling models (Premier League, Ligue 1, Serie A and Bundesliga) are considered more closely you realize that all vary and all have diverse approaches that deliver different outcomes. To read more please click on the link.
French club Paris Saint-Germain (PSG) just keeps on spending like a drunken sailor with a limitless credit card. This week the Paris club acquired three more players at an initial cost of around $150M.
Uruguay striker Edinson Cavani arrived from Napoli for $84M followed later in the week by two young defenders – Lucas Digne (Lille) $19M and Marquinhos (Roma) $42M.Edinson Cavani has a….to read more please click on the link.