A week on Saturday two very important soccer games will be played in Europe. The Champions League Final will be played in Lisbon between Atletico Madrid and Real Madrid with the winner picking up the most prestigious trophy in club football.
The other will be at Wembley Stadium where Derby County will face Queens Park Rangers with the winner taking a place in next season’s Premier League.
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The Premier League in England continues to be the gold standard when it comes to TV deals. It should be no surprise that five of the world’s ten most valuable soccer teams hail from England’s Premier League. To describe the league as a marketing success is an understatement. Launched in 1992/93 the Premier League ushered… to read more click on the link.
Although the Bundesliga operates a centralized selling and distribution model it is quite different from others in approach. In fact, when each of the major centralized selling models (Premier League, Ligue 1, Serie A and Bundesliga) are considered more closely you realize that all vary and all have diverse approaches that deliver different outcomes. To read more please click on the link.
David Moyes’ time as manager of Manchester United was brought to an end last Tuesday only ten months after he was appointed to succeed Sir Alex Ferguson. Despite approving a six-year contract last May the Manchester United board of directors called time before Moyes had even completed a full season.
During Moyes’ tenure the sun only briefly peeked through the dark clouds…to read more please click on the link.