Last Monday the summer transfer window closed for the big European leagues. Not surprisingly the Premier League in England set the pace with the twenty clubs gross spending reaching over $1.3B. That number blew away the previous high of just over…to read more please click on the link.
The Premier League in England continues to be the gold standard when it comes to TV deals. It should be no surprise that five of the world’s ten most valuable soccer teams hail from England’s Premier League. To describe the league as a marketing success is an understatement. Launched in 1992/93 the Premier League ushered… to read more click on the link.
Although the Bundesliga operates a centralized selling and distribution model it is quite different from others in approach. In fact, when each of the major centralized selling models (Premier League, Ligue 1, Serie A and Bundesliga) are considered more closely you realize that all vary and all have diverse approaches that deliver different outcomes. To read more please click on the link.
In his book “tor! The Story of German Football” Ulrich Hesse explains that it was this period that gave rise to what Germans call Bayern-Dusel – essentially undeserved luck. The roots of a hatred for all-things Bayern, held by so many Germans can be traced back to this time. Bayern became and still are, like so many other successful teams…..to read more please click on the link.